Drip.drip.drip
What does a drip campaign actually look like? We always hear people tell us that we need to have a drip campaign, but I was never clear on what it actually looks like in action.
Once you attract your client your next step is to put them into some sort of funnel where you “drip 💧” them information.
Where to drip:
💧Social media
💧Email (a good CRM system is a must)
💧Text messages
💧Utilizing your MLS auto emails
💧Mailers
💧Website (and then push out to the above)
How to implement a drip on the above channels:
💧SM: invite people to like/follow your pages and then post daily. Learn how to optimize the platforms you choose to use.
💧Email: monthly market updates, weekly lifestyle happenings, welcome email sequence
💧Text Messages: market update, coming up events
💧MLS Auto emails: Customized searches that send updates each time there is a change in that market; for listers set them up on auto emails to get monthly updates that shows the activity on their listing
💧Mailers: Holiday card
💧Website: Blog post; then share in emails, newsletters, social media
