A HUGE part of building your RE brand is building a personal brand (it goes hand in hand). People want to work with people they know, like and most importantly trust. Sharing your personal life is your connection point to your future client/customer. So even though you are posting about YOU, don’t forget it is really about them.
Here are 5 ways to share your personal life on SM to CONNECT with clients/customers:
Share something you do every day (is it coffee on your deck, walking the diff. neighborhoods in your area, grabbing baked goods from the local bakery)
Family life: some people think to keep this separate from your RE biz. It is all interconnected and this is just another connection point. Show off how your family enjoys living in the town you are selling.
Your face! We don’t do this one often enough - but you, the real you needs to show up. Tie it to real estate or not, but just show up (Maybe sipping your morning coffee?)
Do record your videos more like a conversation with a friend rather than a commercial or ad (this means don’t introduce yourself or mention your brokerage). If you mess up, don’t re-record, work that into it. If you are being authentic in your video, you are being honest, and this builds trust.
Behind the scenes of YOUR life as an RE. Key word “YOUR”. Your BTS is different than other RE professionals - show off your home office or what it’s like to balance a baby on a hip and take a Zillow call.