What the...... I know, this sounds silly! But hear me out. I recently listened to a podcast 🎙 and LOVED this advice. This specific individual specializes in making a BIG impact for small social media followings. She purposefully puts content out there that is so specific to her audience that it repels clients/customers/followers that do not align with their brand, values or mission.
Bigger (numbers/followers) is not always better. Make a bigger impact with your target audience because if you are speaking to everyone you are speaking to no one.
This means if the content is so authentically you - in your tone and with your look and the message is coming from a place of honesty of who you are - that’s magnetic content for your specific audience and allows you to talk directly to them. If your content is copied from someone else and you are just putting it up there because it’s trendy, even if you don’t really like it, then you are going to get swallowed up in the “sameness” of everyone else and not stand out.
Additionally, when you are not censoring who you are, then your clients and customers know exactly who they are getting and they already align with your vibe. This will eventually turn into happy buyers or sellers who will refer more business to you. If you’re attracting clients and customers that don’t align with who you are, you’re opening yourself up to bad reviews, no referrals, and making your life harder because you’ll be working with people that you don’t enjoy working with.
So be you no matter who it may repel, because I promise you, you will attract the exact person you want to work with!